The Diary team launched a new Analysis tab with improvements that give researchers the ability to quantify and distill data from open-ended answers. Close-ended answers can be easier to quantify in charts, like the data seen in Summary.
Researchers are able to make meaningful data and patterns from answers to open-ended questions.
- The Analysis feature has features that help researchers researchers get a quick understanding of open-ended answers through tools that generate patterns.
- Researchers can quickly create meaningful value out of answers to open-ended questions.
The following images belong to a research project that examined the experience of customers that were provided a trial of the Birchbox service, a pepersonalized box delivered to your home with a mix of makeup, hair, and skincare products.
For the example of this feature, I posted screenshots of the analysis one of the open-ended questions in the Birchbox project: “Is there anything that’s surprising or unexpected, in terms of contents of your box or the overall experience?”
The following are some tools for word analysis:
- Question picker
- Filter top words (10, 25, or 50)
- See and filter words by part of speech
- Filter based on the rating of responses (positive, negative, or unrated)
- Eliminate words from the chart by adding them to a stop word list