The Diary team launched a new Analysis tab with improvements that give researchers the ability to quantify data from open-ended answers. Close-ended answers can be easier to quantify in charts, like the data seen in Summary.

Brief

Researchers are able to make meaningful data patterns from answers to open-ended questions.

Objective

  • The Analysis feature has features that help researchers researchers get a quick understanding of open-ended answers through tools that generate patterns.

Key Result

  • Researchers can quickly create meaningful value out of answers to open-ended questions.

The features

The following images belong to a research project that examined the experience of customers that were provided a trial of the Birchbox service, a pepersonalized box delivered to your home with a mix of makeup, hair, and skincare products.

For the example of this feature, I posted screenshots of the analysis one of the open-ended questions in the Birchbox project: “Is there anything that’s surprising or unexpected, in terms of contents of your box or the overall experience?”

The following are some tools for word analysis:

  • Question picker
  • Filter top words (10, 25, or 50)
  • See and filter words by part of speech
  • Filter based on the rating of responses (positive, negative, or unrated)
  • Eliminate words from the chart by adding them to a stop word list
The word cloud analysis of an open-ended question
Filter responses list below by a word, or create a stop word
The word cloud analysis of an open-ended question
The word cloud analysis of an open-ended question
The word cloud analysis of an open-ended question
The word cloud analysis of an open-ended question
The word cloud analysis of an open-ended question
The word cloud analysis of an open-ended question
The word cloud analysis of an open-ended question